Wednesday, September 17, 2008

Heart Lab: Odette NY

Today's Heart Lab is a little different from previous installments, but I'm sure you'll enjoy it just the same...

Jennifer Sarkilahti is the artist and designer behind the amazing NYC based jewelry line Odette NY. Her pieces are hand sculpted so you literally feel like you're wearing a piece of art rather than a plain old necklace! She recently came out with a Lookbook to help promote her latest collection and the end result is as beautiful as her jewelry so I had to ask if she could give us a behind the scenes look at how she put it all together. Oh and did I mention she did it all remotely!!

Thanks Jennifer!!

... So the thing is, I originally had wanted to do the photoshoot locally, but because of scheduling issues with the photographer I had hoped to work with and my own time constraints, I had to push that slightly more ambitious project to the next lookbook.
Luckily, I had a fantastic photographer Charity de Meer from Florida who was willing to work remotely. First, I sent her a batch of images that I had on my inspiration board for the shoot. Then I shipped her work to shoot and she found her own (lovely) model to work with. I wasn’t present for the shoot, so I really had to trust her as a photographer. It was kind of nice in that way as it became a bit more of a collaboration.

Though I had originally wanted to have everything shot in polaroid, I wasn’t able to do it this time around, but I still wanted the final lookbook to have a similar feel. So I had the pages printed and then trimmed to a square format (Kinkos is great for this, they charge just a few dollars to do trims, which means a lot less time on my paper-cutter) and left them unbound so it would feel as though you were flipping through a stack of photographs. I found these semi-transparent vellum envelopes at a nearby paper store and thought they would be perfect for revealing just a peek of what’s inside.

Thanks again Jennifer!!


Melissa de la Fuente said...

*sigh* Absolutely beautiful....beautiful jewels. I am in love with pretty much every design. I LOVE this look book and it's format. It is wonderful and I think the photographer did an amazing job as well. Thank you for reminding me of an artist I admire.

Dallas Designing-Diva said...

Beautiful....what an amazing statement that will make to the customer!

Janick - Nea said...

I have to work on my own Lookbook for 2009, this is very motivating to start now! :)